Ofcom is a independant regulation body which handles complaints for broadcasting. It regulates on the content of advertisements, television shows and radio broadcasts that are broadcast to the general public, as well as this it covers postal regulation and telecommications.
Regarding the BBC, Ofcom regulates their television and radio broadcasts to see that the program(s) are abiding the certain codes of practice. Issues covered by Ofcom include phone line rates, content featured on these broadcasts and the accuracy of information shown on various programs.
Sponsorhip is where companies pay broadcasters to have their products/services
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