How Netflix is changing the TV industry

Netflix is in the spotlight this week, due to the release of its highly-anticipated remake 'House of Cards', which stars oscar-winner Kevin Spacey and acclaimed director David Fincher who worked on films sich as 'Seven and 'Fight Club'. The show is a major production, with reports saying that Netflix will pay $100 million for two 13-episode seasons.

The debut will be available to watch for non-members for the first month, as Netflix not only aims to increase its customer base, but single-handedly change the TV industry as a whole in their favor. The problem the company has had is getting permission from the biggest distribution companies to showcase their TV shows and movies on their site.

This is an expensive and risky strategy because Netflix is competing with the likes of Google Amazon  and Apple.

Netflix won the rights nearly two years ago, outbidding the likes of HBO and AMC with a massive upfront commitment of $100 million for 26 episodes (or two seasons). The company has an exclusive two-year window on the series.

 

Sadly, there