In the past, local music acts could only normally reach a fanbase in their area, until - if they're good enough - are signed to a label, thus achieving wider audiences throughout their country or even worldwide. Before this, a music label representitive would attend one of their shows and possibly offer them a deal.
However now, these local bands can achieve a worldwide fanbase by using sevices such as Spotify, Bandcamp and Myspace. For labels, this means that they only need to search the internet very easily to find unsigned acts with 1000s of followers. Any band or project can release an album with virtual 0 money, and distribute it for free only as no packaging is involved.
- Digital Natives - People who have grown up in the modern digital age and the Internet. (1990s-????)
- Digital Immigrants - People who try to adapt and understand the use of digital technology and the Internet. (Pre-1990s)
P2P are sites where users can share files illegally (piracy) which majorly hit the music industry with the release of Napster.
We will have to consider the 5 stages of production:
- Production
- Distribution
- Marketing
- Exchange
- Consumption
Here is the preliminary task that I completed for my AS Media coursework portfolio. From looking at this, there are a severe amount of lacking elements that would be universally found throughout publications. This is due to the fact that the text used is very unappealing because of appearing in the position that it is in. Another problem with this piece of work is that the title uses WordArt which is known for its unprofessional look and doesn't fit in with the rest of the newsletter.The background of this work uses the gradient tool which is too known for being unprofessional, as you can see it doesn't blend well at all with any other features on the page. The final part of this work that makes it unappealing is the photograph used, since it does not adhere to the rule of thirds, and is too large for the page thus making it look in all honest very abhorrent.
Despite the major flaws in the design and layout of this work, some aspects can be acknowledged such as the use of issue number and date, which are general features of all publications. The last good thing I could say about this newsletter is that the image is somewhat school related.
This is the finished music magazine front cover that I had completed. From looking at this in comparison with the previous task, there are many differences. Notably, the professional look of this magazine is very good because of the many features that this front cover utilizes. This can be seen from the puffs and pugs used, the barcode and different (but not random) styles of text I think the colours blend well in terms of both the photos and text colour as they are synonymous with the style of a Heavy Metal music magazine. It gives information to the reader such as what bands are featured in the magazine, as well as major articles that are included. Other details that are used are issue numbers/price, a distinctive header and a tagline.
What I didn't like about this magazine is the placing of the text, looking back on this project I would have placed the font somewhere else on the page. I would also like to change some of the fonts and font colours as I feel they are a little out of place on the magazine.
Other than those few small details, I believe I utilized in using many features that are present on Adobe Photoshop. These features include the lasso tool, magnetic lasso, layer transparency filter, shadow, bevel & emboss and gradient tools.
During the late 80's and early 90's, Internet users saw a greater increased capacity of bandwidth, access to larger networks such as the Internet (and USENET), the standardisation of protocols and formats (such as HTML, TCP) and the general commercialization of the Internet.
In 1993, 'Severe Tire Damage' was the band to play live, streamed over the Internet while scientists in the building they were performing in were discussing about new technologies with streaming.
In 1995, the first baseball game was streamed over the Internet by RealNetworks, a pioneer in online media streaming.
Recently though, major advances in hardware and improvement of Internet speeds have seen the rise of a market worth billions - Online Streaming. Services such as Netflix, LoveFilm and Spotify have allowed users to stream content directly to their computer, or other devices.
The first main company that was flung into the mainstream was YouTube, were users could upload videos for other users to watch, comment and like. This service became instantly popular due the service being free. After being bought by Google in 2006, it was brought new features such as video editing, Adsense (we're users can make money off how many views/clicks they obtain) and live streaming.
Now, streaming companies such as Netflix offer a subscription-based service were it allows users to watch as many as over 40,000 titles while Spotify (which is currently the biggest music streaming service) offer songs for free, but have an option to buy the premium service which allows Spotify to be used on phone devices, and that there are no adverts.
There are various scenarios and threories based around what future holds for both the internet and online streaming. This fall under four studies:
- Common Pool Scenario
- Bootique Networks Scenario
- Moats and Drawbridge Scenario
- Porous Garden Scenario
