In 1993, 'Severe Tire Damage' was the band to play live, streamed over the Internet while scientists in the building they were performing in were discussing about new technologies with streaming.
In 1995, the first baseball game was streamed over the Internet by RealNetworks, a pioneer in online media streaming.
Recently though, major advances in hardware and improvement of Internet speeds have seen the rise of a market worth billions - Online Streaming. Services such as Netflix, LoveFilm and Spotify have allowed users to stream content directly to their computer, or other devices.
The first main company that was flung into the mainstream was YouTube, were users could upload videos for other users to watch, comment and like. This service became instantly popular due the service being free. After being bought by Google in 2006, it was brought new features such as video editing, Adsense (we're users can make money off how many views/clicks they obtain) and live streaming.
Now, streaming companies such as Netflix offer a subscription-based service were it allows users to watch as many as over 40,000 titles while Spotify (which is currently the biggest music streaming service) offer songs for free, but have an option to buy the premium service which allows Spotify to be used on phone devices, and that there are no adverts.
There are various scenarios and threories based around what future holds for both the internet and online streaming. This fall under four studies:
- Common Pool Scenario
- Bootique Networks Scenario
- Moats and Drawbridge Scenario
- Porous Garden Scenario
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